florida bebidas “brain drawers”_
a collaborative project
in a digital age, analog can be a rewarding experience. this is true for the “brain drawers”, an idea created in collaboration with pupila estudio for florida bebidas to educate youngsters on how to drink responsibly.
the first architectural sketches visualized a compartmentalized brain. the following renders show the evolution towards volumes inspired by habitat 67, the iconic housing project in montréal.
stemming from the metaphor that says that the brain stores its information in drawers, we designed a brain with 18 compartments that reveal myths, data, tips and curiosities around the topic of beer and moderation.